World Nomads provides travel insurance to people in over 130 countries.
How might we increase mobile conversion rates by improving the user experience?
My role focussed on:
- Research (user interviews)
- Analysis of data (e.g. affinity mapping and forming insights)
- Heuristic and competitor analysis
- Designing on-site surveys
- Ideation, wireframing and information architecture
- High fidelity prototyping (Adobe XD)
- Copywriting and UX writing