Making Mobile Convert

The Product

World Nomads provides travel insurance to people in over 130 countries.

The Problem

How might we increase mobile conversion rates by improving the user experience?

The Process


My role focussed on:

  • Research (user interviews)
  • Analysis of data (e.g. affinity mapping and forming insights)
  • Heuristic and competitor analysis
  • Designing on-site surveys
  • Ideation, wireframing and information architecture
  • High fidelity prototyping (Adobe XD)
  • Copywriting and UX writing


Read the Case Study